Véndory — young startup designed to improve the user and customer experience of ecomm in the Balkan peninsula.

I participate in the project in the dual role of product manager and product designer: designing the logic of the entire product, generating hypotheses and testing it, organizing the work between the design, development and business teams

<aside> 🔗 vendory.me

</aside>

<aside> 👀 Product Manager / Designer

</aside>

<aside> 🛠 Figma, Notion, HTML/CSS knowledge

</aside>

<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> 10+ team members

</aside>

<aside> <img src="/icons/subtask_gray.svg" alt="/icons/subtask_gray.svg" width="40px" /> UX/UI, Research, Management

</aside>

Main page

<aside> ⚠️ Problem at the start

Having done research on competitors, it became clear that the customer and user experience offered was rather underdeveloped.

****When I joined the team after the previous designer left, I had the daunting task of correcting his mistakes. After the audit, I drew up the main hypotheses as to why the marketplace was poorly designed at the time.

</aside>

<aside> ♻️ Solution

To avoid guessing and playing randomness I decided to go to the users and find out what they don't like about the product now - I started with usability testing.

After running the test on 15 respondents (8 on the desktop version and 7 on the mobile version), in many ways the main problems of the existing UX were found.

Having sorted out the results of the test, I made a detailed redesign plan

</aside>

As a result what I’he done ar Véndory? Actually, a lot..

• Formed and conducted usability testing of the overall marketplace, found key user flow bugs, compiled a report and organized a redesign roadmap.
• Created the logic for implementing promotions and discounts for vendors and customers, in sync with the development team and analysts. Generated basic rules for promotions for sellers in the admin panel, and designed its logic for customers.
• Redesigned the main sections of the marketplace (Checkout, Cart, My Orders, Favorites, Catalog, etc.), added missing functionality and developed the existing one, collaborating with the CEO of the product and CTO, taking into account potential errors and deadlocks.
• Managed the development process and made sure that the screens developed conform to the layouts
• Organized junior designers, teaching them principles of graphics and logic. Identified each candidate's weaknesses and built the work process around their strengths
• Formed and prioritized the backlog