KHAV — the pret a porter brand working in the atelier format. Clothes are made for a specific person according to his or her measurements. I completely took over the process of creating a website for the brand, building CX and designing CJM, was responsible for the site's analytics, as well as dealing with the brand's development strategy.

<aside> 👀 Product Designer/Manager

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<aside> 🛠 Figma, Notion, Tilda

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<aside> <img src="/icons/groups_gray.svg" alt="/icons/groups_gray.svg" width="40px" /> 4 team members

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<aside> <img src="/icons/subtask_gray.svg" alt="/icons/subtask_gray.svg" width="40px" /> UX/UI, Competitors Research, Strategy, Management

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<aside> 🔥 Main challenge

The challenge was to create a clothing brand from scratch, building on existing items and branding already in place.

The main stages were the creation of a website and a strategy to promote and attract first sales.

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<aside> ✅ Results

As a result, a website-shop was created, which allowed the brand to set up a sales system - as a result, the first sales were attracted and traffic was launched. A brand development and promotion strategy was developed. Every month the number of sales does not decrease and the perception of the brand among customers is strengthened.

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What was encountered in the process and how it was resolved

• A global study of the young brands market in Russia showed an abundance of already existing brands among which a brand must stand up confidently.
• The choice of the implementation platform of the shop - the choice eventually fell on Tilda, as it was at that time the only option that allows you to set up the ecomm part of the site without much effort and keep track of items through CMS
• Tilde in turn has a huge number of its own limitations, which often do not allow you to make the site unique and set up a convenient use of the shopping cart. For this purpose we had to enter our own HTML code and manually adjust CSS styles ourselves. Another problem was the difficulty in designing adaptations - so it was decided to work in mobile fisrt mode
• The main principle of the brand is to take care of the customer at every stage: from entering the website to opening a package of clothes. For this purpose, every stage of CJM was thought through with the main focus on minimising actions, so that the purchase is made as easily as possible and without unnecessary information clutter.